BEAUTERRY Launches New Makeup Brand for New Generation

MGR Online•Economy•23h ago

Reader Briefing

JLC Group Company Limited has officially launched the BEAUTERRY makeup brand targeting Gen Z and new generation workers.

•BEAUTERRY was officially launched on August 21, 2026, at Sphere Gallery 1, Emsphere Shopping Mall.
•The brand launched the My HOME Collection developed in collaboration with makeup artist HOMELESS.
•Namtan Tipnaree Weerawattanodom serves as the first presenter for BEAUTERRY.
•BEAUTERRY products are available at Watsons, EVEANDBOY, and Beautrium.

•BEAUTERRY is a makeup brand from JLC Group Company Limited targeting Gen Z and new generation workers under the concept "Beauty made Easy."
•BEAUTERRY officially launched through the "BEAUTERRY My Home Becoming" event on August 21, 2026, at Sphere Gallery 1, Emsphere Shopping Mall.
•BEAUTERRY introduced the My HOME Collection, developed with makeup artist HOMELESS, featuring Lip Tint, Tio Blush, Eye Shadow, and Cushion.
•BEAUTERRY appointed Namtan Tipnaree Weerawattanodom as the first brand presenter to represent confident new generation women.
•HOMELESS created a "Daily Korea Look" for Namtan Tipnaree Weerawattanodom to demonstrate makeup that is modern and easy to follow.
•BEAUTERRY aims to connect trends, simplicity, and practical use to become part of the daily beauty routine for Gen Z and New Gen.
•BEAUTERRY products are currently distributed through leading beauty retailers including Watsons, EVEANDBOY, and Beautrium.

Full article content is available on the original source.

BEAUTERRY

A makeup brand from JLC Group Company Limited targeting Gen Z and new generation workers.

JLC Group Company Limited(บริษัท เจแอลซี กรุ๊ป จำกัด)

The company that owns the BEAUTERRY makeup brand.

Watsonsℹ️

A beauty retailer where BEAUTERRY products are sold.

EVEANDBOY

A beauty retailer where BEAUTERRY products are sold.

Beautrium

A beauty retailer where BEAUTERRY products are sold.

Sphere Gallery 1

The venue located within Emsphere Shopping Mall where the BEAUTERRY launch event took place.

Emsphere Shopping Mall(ศูนย์การค้า Emsphere)

The shopping mall housing Sphere Gallery 1.

HOMELESS

A famous makeup artist who co-designed and developed the My HOME Collection for BEAUTERRY.

Namtan Tipnaree Weerawattanodom(น้ำตาล ทิพนารี วีรวัฒโนดม)

The first presenter for the BEAUTERRY brand.