AWC and Meliá Hotels Expand Partnership with 3,000+ Rooms

Thansettakij•Economy•20h ago

Reader Briefing

AWC and Meliá Hotels International expand their strategic partnership to increase room inventory by over 3,000 rooms in Thailand by 2036.

•AWC and Meliá Hotels International aim to expand their portfolio by over 3,000 rooms through 2036.
•Paradisus Jomtien Resort, an all-inclusive luxury resort in Pattaya, is scheduled to open in 2031.
•Two new Meliá hotels are planned for Sukhumvit 24 and 26, opening in Quarter 4, 2026.
•AWC currently operates approximately 1,900 Meliá brand rooms in Thailand.

•AWC and Meliá Hotels International are continuing a strategic partnership to expand luxury and lifestyle hotel portfolios in Thailand until 2036.
•AWC currently possesses approximately 1,900 rooms from opened and developing projects, making AWC the largest owner of Meliá brand hotels in Thailand.
•Paradisus Jomtien Resort in Pattaya is scheduled to open in 2031 as Thailand's first all-inclusive luxury resort under that brand.
•Two hotels in Sukhumvit 24 and 26 are scheduled to open in Quarter 4, 2026, and will transition to ME by Meliá and Meliá Hotels & Resorts in Quarter 4, 2027.
•Meliá Hotels International was founded in 1956 and currently has over 400 hotels in more than 40 countries.
•Gabriel Escarré stated that Thailand is a key strategic market for Meliá Hotels International in the Asia-Pacific region.
•AWC supports local communities and farmers through The Gallery, a social enterprise shop.

Full article content is available on the original source.

AWC

A hotel owner and developer in Thailand partnering with Meliá Hotels International.

Meliá(มีเลีย)

A global hospitality company and partner of AWC.

Meliá Hotels Internationalℹ️

A global hospitality company founded in 1956 with over 400 hotels in 40+ countries.

The Gallery

A social enterprise shop used to support Thai communities and farmers.

Paradisus Jomtien Resort

An all-inclusive luxury resort scheduled to open in Pattaya in 2031.

Gabriel Escarré(กาเบรียล เอสการ์เร)

Executive Chairman and CEO of Meliá Hotels International.

Pattaya(พัทยา)ℹ️

A tourist destination in Thailand where Meliá hotels are located.

Jomtien(จอมเทียน)ℹ️

The beach location of the upcoming Paradisus Jomtien Resort.

Sukhumvit(สุขุมวิท)ℹ️

The Bangkok area where two new Meliá hotels will open.

Chiang Mai(เชียงใหม่)ℹ️

A destination where AWC operates a Meliá hotel.

Koh Samui(เกาะสมุย)ℹ️

A destination where AWC operates a Meliá hotel.

Bangkok(กรุงเทพ´)ℹ️

The capital city where Meliá hotels are situated.