thailandedition
Aura Wellness & TAT Launch Songkran 2026 Wellness Project: 'Aura of Thailand'

Aura Wellness & TAT Launch Songkran 2026 Wellness Project: 'Aura of Thailand'

MGR Online•Economy•2d ago

Reader Briefing

Aura Wellness is partnering with the Tourism Authority of Thailand (TAT) for a significant Songkran 2026 project, promoting the "Aura of Thailand" initiative and enhancing Thai wellness offerings on a global scale through three key events.

  • •Aura Wellness and TAT are launching a major Songkran 2026 project called "Aura of Thailand".
  • •The project aims to elevate Thai wellness and cultural experiences to a global audience through three distinct events.
  • •Key events include the "Amazing Bangkok Songkran Parade 2026" and "Aura in Songwat", focusing on T-Culture, T-Lifestyle, and T-Beauty.
  • •The initiative seeks to position Thailand as a "Wellness Hub of Asia" and attract high-quality tourists.

Overview

  • •Songkran 2026 project launch involving Aura Wellness and TAT.
  • •"Amazing Bangkok Songkran Parade 2026" to feature " นางสงกรานต์" (Songkran Goddess) parade on Silom Road.
  • •"Aura in Songwat" event to take place from April 17th to 19th at Song Wat.
  • •The "Aura of Thailand" campaign aims to elevate Thai wellness and beauty industries to a global stage.
  • •Thailand's wellness industry is projected to grow at a Compound Annual Growth Rate (CAGR) of 11%.
  • •The project seeks to attract high-quality tourists and drive sustainable Thai economic growth.
  • •Aura Wellness is collaborating with Rajadamnern stadium to showcase Thai soft power.
  • •"AURASOL Wellness & Spa" will enhance Thai wellness by integrating Thai massage and local ingredients.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Organization

Aura Wellness
An organization partnering with TAT for a major Songkran project in 2026 to promote Thai wellness and culture globally.
Tourism Authority of Thailand (TAT)(ททท.)ℹ️
The official Thai tourism promotion agency collaborating with Aura Wellness on the "Aura of Thailand" project.
Aura Bangkok Clinic
A Thai clinic focused on clean beauty and personalized treatments, part of the "Aura of Thailand" initiative that aims to represent Thai beauty globally.
AURASOL Wellness & Spa
A wellness and spa entity that will enhance Thai wellness by integrating Thai massage and community-sourced ingredients.
Krungsri Research
A research body cited for data regarding the growth rate of the wellness industry in Thailand.
Grand View Research
A research firm cited for data regarding the growth rate of the wellness industry in Thailand.

Person

Yoshi Rinrada(คุณโยชิ รินรดา)
The presenter for Aura Bangkok Clinic, who will lead the "นางสงกรานต์" parade.
Scrubb
A musical artist scheduled to perform at the "Aura in Songwat" event.
PURPEECH
A musical artist scheduled to perform at the "Aura in Songwat" event.
YENTED
A musical artist scheduled to perform at the "Aura in Songwat" event.

Place

Rajadamnern Boxing Stadium(เวทีมวยเวทีราชดำเนิน)ℹ️
A boxing stadium collaborating with Aura Wellness to showcase Thai soft power in a new dimension.