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ATTA China Roadshow: 'Two-way Tourism' Strategy for New Silk Road Markets

ATTA China Roadshow: 'Two-way Tourism' Strategy for New Silk Road Markets

Thansettakij•Economy•1d ago

Reader Briefing

The Thai Tourism Business Association (ATTA) is conducting a roadshow in China's Xinjiang and Gansu provinces to develop new tourist markets along the Silk Road, emphasizing a 'Two-way Tourism' strategy.

  • •ATTA led over 100 Thai tourism operators on a roadshow in China's Xinjiang and Gansu provinces from May 28 to June 4.
  • •The initiative aims to open new markets and foster strategic partnerships through a 'Two-way Tourism' (Give and Take) approach.
  • •Key cities targeted include Urumqi, Dunhuang, Zhangye, Jiayuguan, and Lanzhou, focusing on their economic potential and cultural attractions.
  • •The roadshow seeks to build confidence in Thailand as a safe destination for Chinese tourists amidst negative online rumors and aims to boost sustainable tourism growth.

Overview

  • •The Thai Tourism Business Association (ATTA) led over 100 Thai tourism operators on a roadshow in China's Xinjiang and Gansu provinces.
  • •The roadshow in China's Xinjiang and Gansu provinces took place from May 28 to June 4.
  • •The roadshow was conducted to open new tourism markets in growing economic areas and foster new strategic cooperation.
  • •The initiative is based on the concept of 'Two-way Tourism,' emphasizing mutual dependence and a 'Give and Take' approach.
  • •This 'Two-way Tourism' strategy acknowledges the interconnectedness of inbound and outbound travel markets due to changing tourist behaviors.
  • •Strategic partners will work to create sustainable cooperation, benefiting airline load factors and potentially opening new flight routes.
  • •Target cities for the roadshow include Urumqi, Dunhuang, Zhangye, Jiayuguan, and Lanzhou, with Lanzhou being a second consecutive year of engagement.
  • •A key objective is to study China's tourism management, particularly 'Night Tourism Economy' and the use of creative economy and AI for attracting younger tourists.

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Key Entities

Organization

ATTA (Thai Tourism Business Association)(แอตต้า)ℹ️
The Thai Tourism Business Association, which organized a roadshow in China to develop new tourism markets.
TAT (Tourism Authority of Thailand)(ททท.)ℹ️
The Tourism Authority of Thailand, whose executives participated in the ATTA's B2B matching and relationship-building activities in China.
Thai Tour Operators Association(สมาคมไทยบริการท่องเที่ยว)
The Thai Tour Operators Association, whose committee members joined the ATTA's activities in China.

Person

Adit Sriratananon(นายอดิษฐ์ ชัยรัตนานนท์)
Secretary-General of the Thai Tourism Business Association (ATTA), who announced the organization's roadshow in China.

Place

People's Republic of China(สาธารณรัฐประชาชนจีน)ℹ️
The destination country for the ATTA roadshow, specifically targeting its Xinjiang and Gansu provinces.
Xinjiang Province(มณฑลซินเจียง)ℹ️
One of the Chinese provinces where the ATTA organized a tourism roadshow.
Gansu Province(มณฑลกานซู่)ℹ️
One of the Chinese provinces where the ATTA organized a tourism roadshow.
Silk Road(เส้นทางสายไหม)ℹ️
The historical trade route that forms the basis for developing new tourism markets targeted by the ATTA roadshow.
Urumqi(อุรุมชี)ℹ️
The capital city of Xinjiang Province and a key strategic location for ATTA's roadshow, noted for its high purchasing power and outbound tourism potential.
Lanzhou(หลานโจว)ℹ️
A key economic hub in northwestern China and a strategic destination for the ATTA roadshow, marking the second consecutive year of engagement.
Dunhuang(ตุนหวง)ℹ️
A historical gateway city on the Silk Road targeted by ATTA for the potential establishment of direct charter flights to Thailand.
Zhangye(จางเย่)ℹ️
A 5A-rated tourist destination in China, recognized for its cultural and natural tourism management, visited during the ATTA roadshow.
Jiayuguan(เจียอวี้กวน)ℹ️
A 5A-rated tourist destination in China, recognized for its cultural and natural tourism management, and noted for its 'Night Tourism Economy'.

Concept

Two-way Tourism
The core strategic approach promoted by ATTA during its China roadshow, emphasizing mutual tourism exchange and partnership.
Smart Tourismℹ️
A tourism management model that ATTA aims to learn from in China, focusing on technology and efficiency.
Night Economyℹ️
An economic model focused on nighttime activities and attractions, which ATTA is studying in Chinese cities to enhance tourism value.
Night Tourism Economy
A specific application of the night economy focused on tourism-related activities, which ATTA is studying in Jiayuguan.
Creative Economyℹ️
An economic sector driven by creativity and innovation, which ATTA is studying in China as a method to attract tourists.

Technology

AIℹ️
Artificial Intelligence, a technology that ATTA is observing in China's tourism sector for its potential to attract modern travelers seeking unique experiences.