ArokaGO Outlines Thailand Wellness Economy Strategy

MGR Online•General•36m ago

Reader Briefing

ArokaGO CEO Assistant Professor Dr. Kulabut Komenkul proposes three strategies to elevate Thailand's competitiveness in the global wellness economy.

•The global wellness economy was valued at approximately 7.5 trillion USD in 2025.
•Thailand's wellness economy was valued at 46,500 million USD in 2025, ranking 26th globally and 9th in Asia-Pacific.
•Assistant Professor Dr. Kulabut Komenkul suggests shifting from price-based to value-based competition.
•ArokaGO operates a digital platform connecting international users with health providers in Thailand.

Overview

•The Global Wellness Institute reported that the global wellness economy was valued at 7.5 trillion USD in 2025 and is expected to reach 10.9 trillion USD by 2030.
•Thailand's wellness economy grew by 8.8% in 2025, with health tourism being the highest-value wellness industry at 14,500 million USD.
•Assistant Professor Dr. Kulabut Komenkul states that developing the Wellness Economy requires a focus on economic value creation and industry linkages across hospitals, hotels, and local businesses.
•Assistant Professor Dr. Kulabut Komenkul proposes three key elements for competitiveness: developing a wellness ecosystem, using digital market accessibility, and building trust and quality standards.
•Assistant Professor Dr. Kulabut Komenkul suggests Thai entrepreneurs shift from Price-Based Competition to Value-Based Competition, aligning with the Tourism Authority of Thailand's Value over Volume concept.
•ArokaGO has developed a digital platform for Medical and Wellness Tourism to help international users search for and contact hospitals and clinics in Thailand.
•The Global Wellness Institute published data regarding Thailand's wellness economy on November 12, 2026.
•Assistant Professor Dr. Kulabut Komenkul asserts that Thailand's potential as a wellness hub depends on the ability to create an efficiently linked health economic system.

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Key Entities

Organization

ArokaGO

A digital platform for Medical and Wellness Tourism that connects international users with health providers in Thailand.

Thai Medical and Wellness Tourism Association(สมาคมการท่องเที่ยวเชิงการแพทย์และสุขภาพไทย)

An organization where Assistant Professor Dr. Kulabut Komenkul serves as an executive director to support the Medical and Wellness Tourism industry.

Global Wellness Institute

The organization that released the Global Wellness Economy Monitor 2026 report.

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

A government agency promoting the 'Value over Volume' concept in tourism.

Person

Kulabut Komenkul(กุลบุตร โกเมนกุล)

CEO and Co-Founder of ArokaGO and executive director of the Thai Medical and Wellness Tourism Association.

Place

Bangkok(กรุงเทพฯ)ℹ️

The location associated with the report date of November 13, 2026.

Thailand(ประเทศไทย)ℹ️

The country seeking to become a global hub for the wellness economy.