Apple Plans September Event for Foldable iPhone and New CEO

Post Today•Economy•2d ago

Reader Briefing

Apple plans a major product launch event in the first half of September 2026 featuring a new CEO and potential foldable iPhone.

•Apple plans a major product launch event in the first half of September 2026.
•John Ternus will officially succeed Tim Cook as Apple CEO on September 1.
•The event may feature the first foldable iPhone and the iPhone 18 Pro series.
•Apple has begun selecting Apple Store employees in the US via a lottery for event support.

•Apple Inc. has opened a lottery system for Apple Store employees in the United States through the "Event Support Experience Program" to provide support during the launch event.
•Apple restricts eligibility for this support program to employees who did not participate in the Worldwide Developers Conference (WWDC) earlier this year or the iPhone launch last year.
•Internal memos indicate the Apple product presentation will occur during the first half of September 2026.
•The potential scheduling of the event on a Wednesday follows US Labor Day on Monday, September 7, to facilitate travel for media and attendees.
•John Ternus will officially take over the position of CEO from Tim Cook on September 1.
•The September event will mark the first mega-event stage appearance for John Ternus as the new CEO of Apple Inc.
•Anticipated product reveals include the first Foldable iPhone, iPhone 18 Pro, iPhone 18 Pro Max, and a new generation of Apple Watch.

Full article content is available on the original source.

Apple Inc.ℹ️

A technology giant based in Cupertino, California, planning a major product launch in September.

Bloomberg

The news agency that revealed Apple's internal memo regarding the employee lottery.

John Ternus(จอห์น เทอร์นัส)ℹ️

The new CEO of Apple Inc. who will officially succeed Tim Cook on September 1.

Tim Cook(ทิม คุก)ℹ️

The outgoing CEO of Apple Inc. being succeeded by John Ternus.

Cupertino(คูเปอร์ติโน)ℹ️

The city in California where Apple Inc. is located.

California(รัฐแคลิฟอร์เนีย)ℹ️

The US state where Cupertino and Apple Inc. are located.

United States(สหรัฐอเมริกา)ℹ️

The country where the Apple Store employees participating in the lottery are based.