AP Thailand Launches AP MENTAL HELP Project

MGR Online•Economy•6d ago

Reader Briefing

AP Thailand launches the 'AP MENTAL HELP' project in collaboration with psychotherapist Patradanai Setsuwan to provide mental health tools for Thais.

•AP Thailand introduced the 'AP MENTAL HELP' project under the campaign #APWeSeeYourLife.
•The project is a collaboration with psychotherapist Patradanai Setsuwan.
•The initiative consists of a 22-episode digital guide on Facebook and YouTube and a physical workshop space.
•The 'Safe Space for the Mind' workshop is hosted at the LIFE Sathorn-Naradhiwas 22 condominium.

Overview

•AP Thailand operates under the brand promise 'A good life that you can choose yourself'.
•AP Thailand collaborated with psychotherapist Patradanai Setsuwan to create the 'AP MENTAL HELP' project to provide accessible mental health tools.
•Kittichet Sathitnoppachai, Deputy Managing Director of Corporate Marketing Strategy and Digital at AP Thailand, stated the project aims to support people in caring for themselves and loved ones.
•AP Thailand produced a 22-episode mental health guide available on the APThai Facebook page and YouTube channel.
•The digital content covers relationship issues among family members, emotional regulation, and psychological advice to help people find happiness.
•AP Thailand established a 'Safe Space for the Mind' workshop activity.
•The 'Safe Space for the Mind' activity takes place at the common areas of the LIFE Sathorn-Naradhiwas 22 condominium.
•The LIFE Sathorn-Naradhiwas 22 project is designed using 'Life Thank You' space innovation to provide relaxation.

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Key Quotes

Kittichet Sathitnoppachai

"AP invites everyone to create a starting point for having a 'good life' every day, which can begin with having a balanced state of mind that serves as power for living for oneself, family, and society."

เอพี ชวนทุกคนมาสร้างจุดเริ่มต้นของการมี ‘ชีวิตดีๆ’ ในทุกวัน ซึ่งสามารถเริ่มตั้งแต่การมีสภาวะจิตใจที่สมดุลที่จะเป็นพลังในการใช้ชีวิตเพื่อตัวเอง ครอบครัว และสังคม

Key Entities

Organization

AP Thailand Public Company Limited(บริษัท เอพี ไทยแลนด์ จำกัด (มหาชน))

A real estate brand that launched the 'AP MENTAL HELP' project.

Person

Khuen-Patradanai Setsuwan(เขื่อน-ภัทรดนัย เสตสุวรรณ)

A psychotherapist who collaborated with AP Thailand on the 'AP MENTAL HELP' project.

Kittichet Sathitnoppachai(กิตติเชษฐ์ สถิตย์นพชัย)

Deputy Managing Director of Corporate Marketing Strategy and Digital at AP Thailand Public Company Limited.

Place

LIFE Sathorn-Naradhiwas 22(LIFE สาทร–นราธิวาส 22)

A condominium used as the location for the 'Safe Space for the Mind' workshop.