Antidotes Thai Perfume Brand Expands via Lazada

MGR Online•Economy•22h ago

Reader Briefing

Thai premium lifestyle perfume brand Antidotes achieves hundred-million baht annual sales by integrating OMO strategies and expanding via Lazada.

•Antidotes was founded in 2021 by Wuttinan Pathomphakwan, Kanyarat Atchon, and Sapkulthorn Uthaipaisalwong.
•The brand utilizes an Online-Merge-Offline (OMO) strategy with physical stores in locations such as CentralWorld and ICONSIAM.
•Antidotes has expanded its premium customer base through the Lazada platform, where average order values are 30-50% higher than other online channels.

•The Thai perfume market is valued at approximately 12,900 million baht with an average annual growth rate of 5.86%.
•Antidotes was founded in 2021 by Wuttinan Pathomphakwan and Kanyarat Atchon, later joining with Sapkulthorn Uthaipaisalwong.
•Antidotes developed a product line including perfumes and Body Oil using Soft Touch Technology.
•Antidotes has achieved total annual sales exceeding one hundred million baht.
•Antidotes implements an OMO strategy, using physical stores for experience and online channels for accessibility and repeat purchases.
•Antidotes operates branches at CentralWorld, ICONSIAM, Siam Discovery, Dusit Central Park, and a Flagship Store in the Song Wat area.
•Selling via Lazada has allowed Antidotes to reach new customer groups and maintain a premium brand image.

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Antidotesℹ️

A Thai premium lifestyle perfume brand founded in 2021.

Lazada(ลาซาด้า)ℹ️

An online platform used by Antidotes to expand its premium customer base.

Wuttinan Pathomphakwan(มิกค์-วุฒินันท์ ปฐมภควันต์)

A founder of Antidotes with experience from a global technology company in Singapore.

Kanyarat Atchon(ฝน-กัญญารัตน์ อาจชน)

A founder of Antidotes with experience from a global technology company in Singapore.

Sapkulthorn Uthaipaisalwong(นู่-ทรัพย์กุลธร อุทัยไพศาลวงศ์)

A co-founder of Antidotes who helped create the international fragrance and lifestyle brand.

CentralWorldℹ️

A location where Antidotes has a branch.

ICONSIAMℹ️

A location where Antidotes has a branch.

Siam Discoveryℹ️

A location where Antidotes has a branch.

Dusit Central Parkℹ️

A location where Antidotes has a branch.

Song Wat(ทรงวาด)ℹ️

The area where the latest Antidotes Flagship Store is located.

Singapore(สิงคโปร์)ℹ️

The location where Antidotes had its starting point and where the founders gained professional experience.

Thailand(ประเทศไทย)ℹ️

The country where Antidotes has fully relocated and operates its business.