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Alcohol Business Alliance Forum on Section 32 Regulations

Alcohol Business Alliance Forum on Section 32 Regulations

MGR Online•Politics•40m ago

Reader Briefing

Alcohol business alliances and content creators held a forum to propose revisions to the subordinate laws of Section 32 of the Alcohol Beverage Control Act.

  • •The forum "Not Finished 32" was held at KRAM Bar in Bangkok.
  • •Stakeholders proposed separating 'product information' from 'persuasive advertising' to protect small operators and creators.
  • •The group urged the government to redefine 'famous persons' and 'seeking benefit' in Section 32/2 to avoid ambiguity.
  • •Proposals will be submitted to the Department of Disease Control, Ministry of Public Health, by September 18, 2026.

Overview

  • •The Thai Alcoholic Beverage Trade Association (TABBA) joined with craft beer and local liquor associations and the Thai Content Creator Association to host a forum at KRAM Bar in Bangkok.
  • •The alliance proposed that the government review the draft regulations under Section 32/1 and 32/2 of the Alcohol Beverage Control Act for better balance between social protection and economic development.
  • •Anchalee Phumsrikaew of TABBA expressed concern that current drafts lack clarity on product images, which may lead to factual product identification being misinterpreted as persuasive advertising.
  • •Sitala Chanwiset criticized the proposed 5% media area limit and cigarette-style warning sizes as unsuitable for legally sold alcohol products.
  • •Suphaphong Phruenglamphu warned that the term 'anyone' in Section 32/2 is too broad and could impact everyone regardless of their level of fame.
  • •Itsara Hata noted there are approximately 9 million content creators in Thailand, with about 3 million practicing as a full-time profession.
  • •Asst. Prof. Dr. Charoen Charoenchai suggested that 'seeking benefit' in Section 32/2 should be strictly defined as receiving monetary compensation only.
  • •The forum's findings will be officially submitted to the Department of Disease Control, Ministry of Public Health, before the public hearing closes on September 18, 2026.

Full article content is available on the original source.

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Key Quotes

Sitala Chanwiset
"Government agencies should apply existing legal principles instead of using blanket prohibitions."
หน่วยงานภาครัฐควรใช้หลักการของกฎหมายที่มีอยู่แล้วมาปรับใช้แทนการห้ามแบบเหมารวม
Suphaphong Phruenglamphu
"A good law must be written clearly, not leaving operators and the general public to guess what is wrong or right."
กฎหมายที่ดีต้องเขียนให้ชัดเจน ไม่ใช่ปล่อยให้ผู้ประกอบการและประชาชนทั่วไปต้องเดาเอาเองว่าอะไรผิด อะไรถูก
Itsara Hata
"Section 32/2 is written too ambiguously, shifting the burden of interpretation to the practitioners instead of specifying clear boundaries."
มาตรา 32/2 เขียนอย่างคลุมเครือเกินไป ผลักภาระการตีความไปให้ผู้ปฏิบัติหน้างานแทนที่จะระบุขอบเขตให้ชัดเจน

Key Entities

Organization

Thai Alcoholic Beverage Trade Association(สมาคมการค้าเครื่องดื่มแอลกอฮอล์ไทย)
An organization referred to as TABBA that co-organized the forum on Section 32.
Craft Beer Business Trade Association(สมาคมการค้าผู้ประกอบธุรกิจคราฟท์เบียร์)
A trade association of craft beer operators that co-organized the forum.
Thai Local Spirits Association(สมาคมสุราท้องถิ่นไทย)
An association representing local liquor producers and networks that co-organized the forum.
Thai Content Creator Association(สมาคมคอนเทนท์ครีเอเตอร์ไทย)
An organization representing content creators that joined the forum to discuss the impact of Section 32/2.
Alcohol Control Office(สำนักงานควบคุมเครื่องดื่มแอลกอฮอล์)
The agency that held public hearings on the draft criteria under Section 32/1 on September 9, 2026.
Department of Disease Control(กรมควบคุมโรค)
The government department under the Ministry of Public Health responsible for receiving the formal proposals.
Ministry of Public Health(กระทรวงสาธารณสุข)
The ministry overseeing the Department of Disease Control.

Place

KRAM Bar
The venue in Bangkok where the "Not Finished 32" forum was held.

Law

Alcohol Beverage Control Act(พระราชบัญญัติควบคุมเครื่องดื่มแอลกอฮอล์)ℹ️
The primary law containing Section 32, 32/1, and 32/2 currently under discussion for subordinate regulations.
Entertainment Place Act 1966(พระราชบัญญัติสถานบริการ พ.ศ. 2509)
A law whose definitions of entertainment venues are considered too narrow for current business exemptions.

Person

Anchalee Phumsrikaew(อัญชลี ภูมิศรีแก้ว)
President of the Thai Alcoholic Beverage Trade Association (TABBA).
Sitala Chanwiset(สีตลา ชาญวิเศษ)
A business and marketing consultant and former advisor to the Section 32 drafting committee.
Suphaphong Phruenglamphu(ศุภพงษ์ พรึงลำภู)
President of the Craft Beer Business Trade Association.
Itsara Hata(อิสระ ฮาตะ)
Youtuber, content creator, and Vice President of Professional Standards at the Thai Content Creator Association.
Charoen Charoenchai(เจริญ เจริญชัย)
Representative of the Thai Local Spirits Association and a member of the Act's drafting committee.