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air-x GO taps Tor Thanapob as spokesperson for 'No Pause Generation'

air-x GO taps Tor Thanapob as spokesperson for 'No Pause Generation'

MGR Online•Economy•19d ago

Reader Briefing

Company RX launches 'air-x GO' liquid, portable antacid, appointing actor Tor Thanapob as its new brand ambassador to target younger demographics.

  • •Company RX launched 'air-x GO', a new liquid, portable antacid flavored with lemon, on May 23, 2026.
  • •Actor Tor Thanapob has been appointed as the official spokesperson for the 'air-x GO' product.
  • •The new product aims to expand the customer base and cater to modern consumers seeking convenience.
  • •The launch is part of a strategy to modernize the brand image and appeal to Millennials and Gen Z.

Overview

  • •On May 23, 2026, Company RX launched the 'air-x GO' product.
  • •Company RX launched 'air-x GO', a liquid, portable antacid in sachet form.
  • •Company RX appointed Tor Thanapob as the new spokesperson for the 'air-x GO' brand.
  • •The launch of 'air-x GO' is to expand market share and attract new customer segments.
  • •'air-x GO' is positioned as an innovative, first-in-Thailand liquid antacid in portable sachets.
  • •The new product aims to appeal to younger generations like Millennials and Gen Z by modernizing the brand image.
  • •Company RX stated that 'air-x GO' aims to expand the customer base, not to compete with existing chewable products.
  • •The company seeks to strengthen its brand image and reach new consumer generations through this launch and spokesperson.

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Key Quotes

air-x
"Bloating interrupts life. Solve the problem with 'air-x GO', then 'go on' with 'Tor Thanapob'."
อาการท้องอืดทำให้ชีวิตสะดุด ขจัดปัญหาด้วย ‘air-x GO’ แล้ว ‘ไปต่อ’ กับ ‘ต่อ ธนภพ’
Company RX
"air-x GO does not aim to compete for market share with the chewable tablet product, which is the brand's original champion product."
air-x GO ไม่ได้มีเป้าหมายเพื่อมาแย่งชิงส่วนแบ่งการตลาดผลิตภัณฑ์ชนิดเม็ดเคี้ยว ที่เป็นสินค้าแชมเปี้ยนเดิมของแบรนด์แต่อย่างใด

Key Entities

Person

Tor Thanapob(ต่อ ธนภพ)ℹ️
Actor appointed as the official spokesperson for air-x GO, embodying the 'No Pause Generation' concept.

Organization

R.X. Company(บริษัท อาร์เอ็กซ์ จำกัด)
Thai pharmaceutical company that launched the 'air-x GO' product.

Place

Four Seasons Hotel Bangkok(โรงแรมโฟร์ซีซั่น กรุงเทพฯ)ℹ️
The venue where the 'air-x GO' product was launched.

Timeline

May 23, 2026(23 พฤษภาคม 2026)
The date of the launch event for 'air-x GO'.