AI vs. Human Touch: Why Service Jobs Aren't Being Replaced

Thansettakij•Economy•234d ago

Reader Briefing

Ayasan Holdings thrives by focusing on human-centric home services, proving AI's limitations in replacing jobs requiring personal care and interaction.

•Ayasan Holdings, a Japanese-style home service platform, strategically avoids AI replacement by focusing on jobs like house cleaning, nannying, and elder care.
•Founded in Thailand in 2013 by Kotaro Ise, Ayasan has seen significant growth with over 1 million users and 100,000 registered workers across Southeast Asia.
•The company plans to expand its reach to 9 countries and 13 branches by 2026, aiming to become the 'Grab of home services' and support cross-border labor migration.

Overview

•In 2013, Ayasan Holdings was founded in Thailand by Kotaro Ise, choosing Thailand as a base for its international cosmopolitan nature and flexibility for startups.
•Ayasan Holdings CEO Kotaro Ise stated that in the AI era, the value of services requiring human hands has become more prominent.
•Ayasan Holdings achieved a 160% sales growth in the past two years, currently operating in 5 countries with over 1 million users and 100,000 registered workers.
•Ayasan Holdings operates in the Southeast Asian home service market estimated at $200 billion USD (approximately 7 trillion THB), with cleaning services growing at 15% annually.
•From 2024 onwards, Ayasan Holdings has invested in continuous technological development through its in-house IT engineering team.
•Ayasan Holdings began expanding new services in tourist cities like Phuket and Pattaya, including short-term nannying for tourists and elder care, which saw 200% monthly growth.
•The 'Ayasan Cares' brand, focusing on the elderly market in Asia, has doubled in size compared to the previous year, aligning with the aging population trend.
•By 2026, Ayasan Holdings plans to expand its business to 9 countries and 13 branches, aiming to revolutionize the Asian labor market by prioritizing human services over AI.

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Key Quotes

Kotaro Ise

"In an era where AI is replacing jobs, the value of services requiring human hands is becoming even more prominent."

ในยุคที่ AI เข้ามาแทนที่งาน มูลค่าของบริการที่ต้องอาศัยมือมนุษย์กลับยิ่งโดดเด่นขึ้น

Kotaro Ise

"If we had started from Japan, this business could not have expanded to this level."

ถ้าเริ่มจากญี่ปุ่น ธุรกิจนี้คงไม่สามารถขยายได้ในระดับนี้

Kotaro Ise

"In the future, Asia will unite into a single labor market."

ในอนาคต เอเชียจะรวมตัวกันเป็นตลาดแรงงานเดียว

Key Entities

Organization

Ayasan Holdings

A Japanese-style home service platform specializing in non-AI replaceable jobs like cleaning, nannying, and elder care, with significant operations in Southeast Asia.

Disneyℹ️

Global organization Kotaro Ise previously worked for.

Marriott Internationalℹ️

Global organization Kotaro Ise previously worked for.

Kasikornbank(ธนาคารกสิกรไทย)ℹ️

Thai bank and a corporate client of Ayasan Holdings.

FedExℹ️

Global company and a corporate client of Ayasan Holdings.

Canonℹ️

Global company and a corporate client of Ayasan Holdings.

Coca-Colaℹ️

Global company and a corporate client of Ayasan Holdings.

lululemonℹ️

Global company and a corporate client of Ayasan Holdings.

Ayasan Cares

A brand under Ayasan Holdings specifically targeting the elderly market.

Person

Kotaro Ise(โคทาโร่ อิเสะ)

CEO and Founder of Ayasan Holdings, who established the company in Thailand and champions human-centric services.