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88TH's MONSTER LAB aims to innovate the pet care industry

88TH's MONSTER LAB aims to innovate the pet care industry

MGR Online•Economy•3d ago

Reader Briefing

88TH's subsidiary MONSTER LAB partners with 'Noom Kanchai' and Morena Solutions to elevate pet care innovation.

  • •88TH has launched its subsidiary, MONSTER LAB, to penetrate the Pet Care market.
  • •MONSTER LAB signed an MOU with 'Noom Kanchai' and Morena Solutions to invest in research and development.
  • •The company aims to set new standards in the pet food and pet care product industry.
  • •New products utilizing Glyco-SOS™ Technology and NMG™ Technology are planned for launch in Q3/2026.

Overview

  • •MONSTER LAB, a subsidiary of 88TH, plans to launch pet care products in Q3/2026.
  • •88TH and its subsidiary MONSTER LAB signed an MOU with 'Noom Kanchai' and Morena Solutions.
  • •This collaboration aims to develop technology and innovation for the Pet Care industry.
  • •MONSTER LAB will invest in research and innovation to elevate pet food and pet care products.
  • •MONSTER LAB has secured exclusive rights in Thailand to utilize Glyco-SOS™ Technology and NMG™ Technology.
  • •MONSTER LAB aims to set a new standard in the Pet Care industry by focusing on quality, technology, and differentiation.
  • •MONSTER LAB plans to launch products including dry food, wet food, treats, and grooming products for dogs and cats.

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Key Quotes

Noparat Malaiwong
"“MONSTER LAB doesn't want to be just a pet food brand, but wants to create a new standard for the Pet Care industry through innovation, research, and continuous product development because it believes that the future of the pet industry will not compete solely on price, but will compete on quality, technology, and value-creating differentiation.”"
“MONSTER LAB ไม่ได้ต้องการเป็นเพียงแบรนด์ อาหารสัตว์ แต่ต้องการสร้างมาตรฐานใหม่ ให้กับอุตสาหกรรม Pet Care ผ่านนวัตกรรม งานวิจัย และการพัฒนาผลิตภัณฑ์อย่างต่อเนื่อง เพราะเชื่อว่าอนาคตของอุตสาหกรรมสัตว์เลี้ยง จะไม่ได้แข่งขันกันเพียงแค่ราคา แต่จะแข่งขันกันด้วยคุณภาพ เทคโนโลยี และความแตกต่างที่สร้างคุณค่าได้จริง”

Key Entities

Organization

88TH Thailand(88TH)
A company involved in the pet care industry, launching a new subsidiary focused on innovation.
Monster Lab(MONSTER LAB)
A subsidiary of 88TH, established to innovate and set new standards in the pet care industry.
Morena Solutions
A company specializing in biotechnology and innovation for pets, partnering with MONSTER LAB.

Person

Noom Kanchai(หนุ่ม กรรชัย)ℹ️
A partner of MONSTER LAB, involved in the company's initiative to drive innovation in the pet industry.
Noparat Malaiwong(นางสาวนพรัตน์ มาลัยวงค์)
Founder and Acting Chief Executive Officer of 88TH Thailand, announcing the company's strategic move into the pet care market.
Dr. Kasidsit Thiranittayatharn(น.สพ.ดร.กษิดิ์เดช ธีรนิตยาธาร)
Chief Executive Officer and Founder of Morena Solutions, a partner in the pet care innovation initiative.

Policy

Glyco-SOS™ Technology
A key technology to be used in new pet product development, focused on enhancing nutrient absorption.
NMG™ Technology
A technology to be incorporated into pet products, aimed at maintaining digestive system balance.