88TH Realigns for 2026 with Governance & Digital Marketing Gurus

Post Today•Economy•1d ago

Reader Briefing

88TH announces a significant leadership reshuffle and strategic pivot for 2026, focusing on global governance standards and digital marketing prowess.

•Company 88(Thailand) Public Company Limited or 88TH is undergoing a major strategic transformation.
•Dusit Jongsuthanamanee has been appointed as the new Chairman, bringing expertise in governance and risk management.
•Naraphat Malaiwong, Founder and CCO, will serve as Acting CEO, spearheading aggressive digital marketing strategies.
•The company aims for sustainable growth in 2026 by prioritizing customer needs and transparency.

Overview

•88TH is embarking on its most exciting new chapter, signifying a strategic move for long-term sustainability.
•Wunwiput Sappasitwong, Chairman, and Natthinee Chuanunikon, CEO, have passed the torch from the previous management team.
•Dusit Jongsuthanamanee has been appointed as the new Chairman of the Board.
•Dusit Jongsuthanamanee is positioned as a high-level expert in business strategy and management, particularly in corporate governance and risk management, to provide the organization with precise safety systems and direction.
•A partnership is formed between Dusit Jongsuthanamanee, tasked with building global standard transparency and good governance, and Naraphat Malaiwong, Founder and CCO, stepping in as Acting CEO.
•The goal for 88TH under the new leadership duo is clear: to move the organization towards new targets in 2026 by prioritizing customer needs.
•The restructuring will transform 88TH into an organization managed with transparency according to international standards, while maintaining aggressive and creative marketing to generate sustainable returns for all shareholders.
•Dusit Jongsuthanamanee will utilize expertise in auditing and risk management as a protective shield, enabling the management team to confidently enter the market.
•Naraphat Malaiwong will leverage the organization's DNA and digital marketing innovations to drive the company with agility and deep customer understanding.

Full article content is available on the original source.

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Source: Post Today (Original)

Key Quotes

Dusit Jongsuthanamanee

"The year 2026 is not just about growth, but about 'sustainability'."

ปี 2026 ไม่ใช่แค่เติบโต แต่ต้อง “ยั่งยืน”

Naraphat Malaiwong

"Aggressive marketing, Naraphat will bring back the organization's DNA and digital marketing innovations to drive the company with agility and deep customer understanding."

การตลาดเชิงรุก คุณนพรัตน์จะนำ DNA ขององค์กร และนวัตกรรมการตลาดดิจิทัลกลับมาขับเคลื่อนบริษัทด้วยความคล่องตัว (Agility) และความเข้าใจลูกค้าอย่างลึกซึ้ง

Key Entities

Organization

88(Thailand) Public Company Limited or 88TH(บริษัท 88(ไทยแลนด์) จำกัด (มหาชน) หรือ 88TH)

A Thai company renowned for brands like LYO, Hone, and ver.88, undergoing a strategic leadership overhaul for future growth.

LYO

A popular brand under 88TH, known and loved by consumers in the beauty industry.

Hone

A popular brand owned by 88TH, commanding consumer loyalty.

ver.88

A well-established brand under 88TH that has captured the hearts of consumers.

Person

Wunwiput Sappasitwong(วรรณวิพุธ สรรพสิทธิ์วงศ์)

Former Chairman of the Board of 88TH who laid a solid foundation for the company.

Natthinee Chuanunikon(ณัฐฐินี ชวนะนิกุล)

Former Chief Executive Officer of 88TH who helped establish the company's foundation.

Dusit Jongsuthanamanee(ดุษิต จงสุทธนามณี)

The newly appointed Chairman of the Board of 88TH, an expert in business strategy, management, corporate governance, and risk management.

Naraphat Malaiwong(นพรัตน์ มาลัยวงค์)

Founder and Chief Commercial Officer (CCO) of 88TH, now serving as Acting CEO, driving digital marketing and company agility.