88TH Adjusts Management for New S-Curve

MGR Online•Economy•1d ago

Reader Briefing

88TH announces major executive reshuffling, appointing new Chairman and acting CEO to drive growth.

•88TH (Thailand) announces a significant management restructuring aimed at achieving a new S-curve and international standards.
•Dusit Jongsuthanamanee appointed as the new Chairman of the Board, effective February 14, 2026.
•Noparat Malaiwong, Founder and CCO, takes on the role of Acting CEO, effective May 1, 2026.
•The changes aim to integrate strong governance with the founder's spirit and aggressive marketing strategies.

Overview

•On February 14, 2026, Dusit Jongsuthanamanee's appointment as Chairman of the Board takes effect, resulting in a management reshuffle.
•On May 1, 2026, Noparat Malaiwong begins her role as Acting CEO, in addition to her Founder and CCO positions, to ensure a seamless transition.
•Dusit Jongsuthanamanee stated that the reshuffle is a strategic move to combine 'strict governance' with 'aggressive marketing' in order to navigate the company towards a new S-curve.
•Noparat Malaiwong emphasized her readiness to lead with 'agility' and focus on 'customer needs' as the Acting CEO, aiming to achieve new company goals in 2026.
•The company 88(Thailand) Public Company Limited, known as '88TH', is restructuring its senior management to enhance its competitive edge and align with international standards.
•The restructuring is intended to bridge strong governance with the founder's spirit to propel the company towards sustainable growth and new market opportunities.
•The appointment of Noparat Malaiwong as Acting CEO leverages her deep understanding of the company's foundation and her role as a key sales leader in order to drive seamless strategic execution.
•The new leadership aims to continuously innovate marketing strategies to drive revenue growth in the digital age and support the management team's market expansion with strong returns for shareholders.

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Key Quotes

Dusit Jongsuthanamanee

"This reshuffling is a strategic move for the company to unite 'strict governance' with 'aggressive marketing'."

การปรับทัพในครั้งนี้ถือเป็นจังหวะเชิงกลยุทธ์ (Strategic Move) ของบริษัทในการรวมพลังระหว่าง "การกำกับดูแลที่รัดกุม" และ "การตลาดเชิงรุก"

Noparat Malaiwong

"As a founder, I am ready to bring all experience and inspiration back to drive the company fully, focusing on agility and meeting customer needs."

ในฐานะหนึ่งในผู้ก่อตั้ง ดิฉันพร้อมที่จะนำประสบการณ์และแรงบันดาลใจทั้งหมดกลับมาขับเคลื่อนบริษัทฯ อย่างเต็มกำลัง โดยเน้นความคล่องตัว (Agility) และการตอบโจทย์ความต้องการของลูกค้าเป็นสำคัญ

Key Entities

Organization

88(Thailand) Public Company Limited(88(ไทยแลนด์) จำกัด (มหาชน))

A Thai company that produces and sells health and beauty products, operating under the brand '88TH'.

LYO

One of the three main brands under 88TH, specializing in hair and scalp care products.

Hone

One of the three main brands under 88TH, specializing in skincare products.

ver.88

One of the three main brands under 88TH, specializing in cosmetic products.

Person

Dusit Jongsuthanamanee(ดุษิต จงสุทธนามณี)

The newly appointed Chairman of the Board of 88TH, effective February 14, 2026, bringing expertise in strategy, management, governance, and risk management.

Noparat Malaiwong(นพรัตน์ มาลัยวงค์)

The Founder, board member, and Chief Commercial Officer (CCO) of 88TH, who has also been appointed as Acting Chief Executive Officer (Acting CEO) effective May 1, 2026.

Wanaviphut Sappasitthiwong(วรรณวิพุธ สรรพสิทธิ์วงศ์)

The former Chairman of the Board of 88TH, thanked for laying a significant foundation for the company.

Natthinee Chuwanikun(ณัฐฐินี ชวนะนิกุล)

The former Chief Executive Officer of 88TH, thanked for their dedication and contributions to the company.