7-Eleven Opens First Character-Themed Store at Happitat

MGR Online•Economy•6d ago

Reader Briefing

7-Eleven has launched its first Character-Themed Store in Thailand at the Festie Town branch within the Happitat project.

•7-Eleven opened a Character-Themed Store at the Festie Town branch in the Happitat project.
•The store is designed as a Happy Destination Store with a neon playground atmosphere.
•The branch features characters called Allie & the Gang designed by T&B Media Global.
•The store is located in the Bang Na-Trad area.

•7-Eleven opened the Festie Town branch located within the Happitat project as a Happy Destination Store.
•7-Eleven designed the Festie Town branch as Thailand's first Character-Themed Store featuring a neon playground atmosphere.
•The store's concept involves the characters Allie & the Gang, which were designed by T&B Media Global.
•7-Eleven curated a variety of products for the store, including ALL Select drinks, Slurpee, Oden, and a Samyang noodle corner.
•7-Eleven installed HappiTube, a 3-meter long snack tube allowing customers to pick chocolates and snacks.
•The Festie Town branch targets families and the new generation seeking unique experiences.
•The 7-Eleven Festie Town branch is positioned as a new happiness landmark in the Bang Na-Trad area.

Full article content is available on the original source.

7-Elevenℹ️

A convenience store operator that opened its first Character-Themed Store in Thailand.

T&B Media Global

A global content and entertainment IP design and production expert that designed Allie & the Gang.

Festie Town

The name of the specific 7-Eleven branch located within the Happitat project.

Happitat

The project housing the 7-Eleven Festie Town branch.

Bang Na-Trad(บางนา-ตราด)

The area where the 7-Eleven Festie Town branch is located.