7-Eleven Launches First Character-Themed Store at Happitat

Matichon•Economy•6d ago

Reader Briefing

7-Eleven has opened its first character-themed store in Thailand at the Festie Town branch within the Happitat project.

•7-Eleven opened the Festie Town branch at the Happitat project.
•The store is the first Character-Themed Store in Thailand featuring Allie & the Gang.
•Allie & the Gang characters were designed by T&B Media Global.
•The store is located in the Bang Na-Trat area.

•7-Eleven has launched a new branch called Festie Town located within the Happitat project.
•7-Eleven Festie Town is the first Character-Themed Store in Thailand, utilizing the Allie & the Gang characters as a primary selling point.
•T&B Media Global, a global content and entertainment IP design expert, designed the Allie & the Gang characters for the store.
•The store concept is described as a Happy Destination Store with an atmosphere similar to a small amusement park.
•7-Eleven implemented the concept of Adding Friends to bring the store space to life through storytelling.
•The store offers products including ready-to-eat menus, drinks, toys, and premium goods, such as ALL Select drinks, Slurpee, Oden, and a Samyang noodle boiling corner.
•7-Eleven installed HappiTube, a 3-meter long snack tube that allows customers to pick snacks or chocolates themselves.
•7-Eleven Festie Town is positioned as a new happiness landmark in the Bang Na-Trat area.

Full article content is available on the original source.

7-Elevenℹ️

A convenience store operator that opened the first Character-Themed Store in Thailand.

Allie & the Gang

The characters used as the main selling point for the 7-Eleven Festie Town branch.

T&B Media Global

A global content and entertainment IP design and production company that designed Allie & the Gang.

Happitat

A project housing the 7-Eleven Festie Town branch.

Festie Town

The specific 7-Eleven branch designed as a Character-Themed Store within Happitat.

Bang Na-Trat(บางนา-ตราด)

The area where the 7-Eleven Festie Town branch is located.

Cloud 11ℹ️

A location of another 7-Eleven branch mentioned as being previously discussed.