7-Eleven buys 830 tons of Northern Thai longans annually

MGR Online•Economy•17d ago

Reader Briefing

CP All's 7-Eleven supports Northern Thai farmers by purchasing over 830 tons of longans annually and expanding market opportunities through processed products.

•CP All purchases over 830 tons of longans per year from farmers in Chiang Mai, Chiang Rai, and Lamphun.
•Fresh Edor longans from Chiang Mai and Lamphun will be sold starting August 6 until the end of the season.
•The initiative supports over 200 farmers by distributing products through 7-Eleven stores nationwide and 7-Delivery.
•CP All collaborates with SMEs to develop processed longan products to increase value and extend shelf life.

Overview

•CP All purchases over 830 tons of longans per year from more than 200 farmers in Chiang Mai, Chiang Rai, and Lamphun.
•7-Eleven will sell 48 tons of fresh Edor longans during the current season, sourced from Chiang Mai and Lamphun.
•Fresh Edor longans will be available from August 6 until the end of the season in 350-gram packs priced at 35 baht.
•7-Eleven distributes these products through physical stores nationwide and the 7-Delivery service.
•CP All works with SMEs and large partners to process longans into ready-to-eat items such as seedless longans, sticky rice with longan, and longan in syrup.
•The processing of longans is intended to extend shelf life and increase brand value for quality longans.
•The collaboration follows the concept 'SMEs Grow Together Sustainably' through a strategy of providing sales channels, knowledge, and network connections.

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Key Entities

Organization

CP All(ซีพี ออลล์)ℹ️

The operator of 7-Eleven and 7-Delivery that supports Northern Thai longan farmers and SMEs.

7-Eleven(เซเว่น อีเลฟเว่น)ℹ️

A retail chain used to distribute quality longans from production sources to consumers nationwide.

7-Delivery(เซเว่น เดลิเวอรี่)

A delivery channel used to provide consumers with access to fresh longans.

Place

Chiang Mai Province(จังหวัดเชียงใหม่)ℹ️

One of the three northern provinces where CP All purchases longan produce.

Chiang Rai(เชียงราย)ℹ️

One of the three northern provinces where CP All purchases longan produce.

Lamphun(ลำพูน)ℹ️

One of the three northern provinces where CP All purchases longan produce.